Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has replaced the “in the news” title with “top stories” on desktop to bring it more inline with the mobile version of the search results.
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
As we turn our eyes toward the new year and the next MarTech conference, we have much to reflect on. The pace of change and the adoption of marketing technologies continue to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption. “Technology changes […]
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
Check out the new desktop search interface rolling out to a Google near you.
SEM / Paid Search
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