SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]
  • Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]
  • Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link Google’s head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each […]
  • Put Big Data To Work To Build Better Search Ads Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
  • Microsoft Translation In Real-Time Over Skype Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]
  • Bing To Shut Down Webmaster Forums Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […]
  • After Suffering Link Trouble, Should You Second-Guess Your SEO? If you’ve just received an unnatural links warning or have been hit with a link-related penalty (or totally shafted by the latest algorithm update), should you expand the scope of your attempted fix beyond links? Absolutely, and here’s why: I’ve Never Seen A Link-Penalized Site That Had Nothing Else Wrong Even if it’s something small, […]
  • The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a “U.S. […]
  • Google Now Testing Knowledge Graph Popups In AdWords Ads Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]
  • Google Co-Founder Sergey Brin: I Wish I Could Forget The “Right To Be Forgotten” Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things, including the diverse range of “Google X” projects: indoor mapping (Tango), WiFi balloons (Project Loon), new prototype self-driving cars and more. Curiously the main interview, though wide ranging, didn’t get into the recent European Court […]

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