Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Company generated increase in quality calls and lowered customer acquisition costs.
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
Local & Maps
SEM / Paid Search
The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.