SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

    Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access […]

  • Link Building Fundamentals To Future-Proof Your Online Business

    Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s most […]

  • The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries

    Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]

  • Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

    This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the “internet” is the largest ad medium […]

  • Google Tests Video Search Results Without Thumbnail Images

    For the longest time, videos found within Google’s search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich by removing the video thumbnail image […]

  • AdWords Scripts Grows Up With MCC Level Scripts

    So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if you […]

  • Not Provided Comes To Paid Search: What Will The Impact Be?

    If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure search click on AdWords ads, the user’s search […]

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