Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it’s coming into its own as a branding tool as well.
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities.
Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.
Local & Maps
SEM / Paid Search
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