SearchCap: SEO Industry Survey, New AdWords Policy & Report On SEO Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year
    According to an industry survey by local search firm BrightLocal, a majority of SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled more than 1,700 SEOs, with 31 percent of the survey respondents […]
  • Google’s New AdWords Policy To Take Effect This Month: Will It Make A Difference?
    At some point this month, Google will update its AdWords ad policy center. While the changes won’t affect the majority of advertisers, some sectors will be interesting to watch in the coming weeks. Google has been spotty in enforcing its policies on “dangerous weapons”, for example. It’s not clear if the advent of a new […]
  • SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?
    SearchMetrics announced their 2014 SEO ranking factors study is now ready for download. Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others. The key take away from here is […]
  • Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
    The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low […]
  • Optmyzr Launches Google Shopping Campaigns Setup Tool
    There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the […]
  • Network With Your Marketing Peers At SMX East – Sept. 30 – Oct. 2 In NYC
    We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to connect with! Keep reading to learn more about the networking […]
  • Bing Image Widget Now Offline After Getty Images Lawsuit
    The Bing Image Widget that launched on August 22nd is now temporarily offline after Getty Images sued Microsoft over the feature. If you try to access the tool, you will be presented with a notice that the “Image Widget” has been “temporarily removed the beta.” Here is a picture: Getty Imaged filed a lawsuit against […]
  • Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
    While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
  • Google Now Showing Knowledge Snippets In Search Results
    Google is now showing snippets of knowledge, facts or answers, directly in the snippet portion of the search results. Alex Chitu noticed this saying “Google now shows a list of facts next to some Wikipedia results.” These are “Knowledge Graph data extracted from Wikipedia is now placed below the snippets,” Alex explains. Here are some […]
  • Google Pushes Back Against EU Publisher PR Offensive
    Google Executive Chairman Eric Schmidt took to the Google Europe Blog this weekend to defend his company against a Europe-wide ad campaign that asserts Google has abused its dominant market position in search. It’s essentially a public appeal on the same terms being argued to the European Commission for why Google needs to be restrained. […]

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