Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SEO? SEM? SMX East has you covered.
Jun 29, 2016 by Search Engine Land
One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.
- Shopping campaigns: Play like every day is a holiday
Jun 29, 2016 by Alexander Paluch
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
- The definitive SEO audit part 2 of 3: Content and on-site
Jun 29, 2016 by Dave Davies
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
- 5 more super-common SEO mistakes content marketers make
Jun 29, 2016 by Stephan Spencer
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
- AMP: Above and beyond
Jun 29, 2016 by Max Prin
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
- Survey: Amazon beats Google as starting point for product search
Jun 28, 2016 by Greg Sterling
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
SEM / Paid Search
The post SearchCap: Shopping campaigns, common SEO mistakes & a product search survey appeared first on Search Engine Land.