Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Retailer joins Walmart in climbing aboard the Google Express.
The number of Guides has grown by 10x in just one year.
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance and ultimately […]
SEM / Paid Search
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