SearchCap: The Day In Search, April 1, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Ads Releases Targeting Updates For Bing Ads Express

    Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here’s the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth […]

  • No Joke: Google Maps Brings Back “Search Nearby” Feature

    You’re going to hear a lot of rejoicing when this news spreads: Google has returned the “search nearby” feature to Google Maps. #celebrate!!! Amidst all of today’s Google April Fools’ joke announcements, the company tweeted the feature’s resurrection earlier today. After doing a search on Google Maps, you can click again in the search box […]

  • Want News About New York In Yahoo News? Too Bad.

    If you try to search Yahoo News for [new york], you will be out of luck. Yahoo News is returning an error that reads “we did not find results for: new york.” Here is a screen shot: Other states do work, such as Florida or California, but not New York. Why? We are not sure, […]

  • Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes

    If you didn’t have enough April Fools day fun today, here is one more for you. In today’s video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, “When will Google stop updating its search results?” The answer was never! And to prove his point, Matt animated his shirt […]

  • More April Fools: Everything From Tools To Make Your Video Viral To Free Nexus Phones

    Yesterday, our editor in chief Matt McGee found a number of Google April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Not wanting Google to be the only one having all the April Fools fun, a number of other companies have released their own April 1st shenanigans. […]

  • Adopt A Contingency Search Marketing Plan Before You Get Dinged

    What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton that don’t. […]

  • Getting More From Your RLSA Campaigns

    Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter strategies. Why This […]

  • Bing Snapshot Adds 150 Million New Entities & Relationships To Search Engine

    Dr. Richard Qian from the Bing Index and Knowledge Team announced that they’ve added an “additional 150 million entities” to power Bing’s Snapshot results. This is part of Microsoft Bing’s efforts to improve and grow their knowledge engine they named Satori. Most recently, they added tax help and famous people data to the engine. Now, […]

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