SearchCap: The Day In Search, December 12, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Christmas & Kwanzaa Decorations Are Live For 2013

    A few weeks ago, Google added their hanukkah decorations but now that Christmas and Kwanzaa are just around the corner, Google has now outfitted their top bar for the special holidays. The Christmas theme can be seen on Google by searching [christmas] and the Kwanzaa theme can be seen on Google by searching [kwanzaa]. The […]

  • Bing’s Knowledge Repository, Satori, Adds More Interactive Content

    Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more useful and interactive. The new features include: Links to TED Talks when people searches return the talks […]

  • Google Adds “Now” Content, Features To iOS Maps Apps

    In October, Google started adding Google Now style cards to its PC Maps. Now, Google is adding some of those same features to its iOS Maps apps. If you update Google Maps for iOS and sign in, you can now see flight, hotel, and restaurant reservations from Gmail in Maps — and then search or […]

  • Survey: Majority Use Mobile Search, Find It “Harder Than PC”

    In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its […]

  • 4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

    It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in […]

  • Google Webmaster Tools Upgrades Structure Data Markup Errors Report

    Google’s Webmaster Trends Analyst Mariya Moeva announced, on the Google Webmaster blog, a new update to Google Webmaster Tools where they now show items with errors in the Structured Data dashboard. This can help webmasters better debug issues they are having with their structured data markup. Google is showing the item-level error, but the top-level […]

  • The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?

    It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a copy of “Red 2″ in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? […]

  • 3 Components Of Geo-Targeting Excellence For 2014

    Smart use of the geo-targeting controls through Enhanced Campaigns in AdWords will prove to be the single largest opportunity for paid search marketers in 2014. Geo-targeting is nothing new. It has been a foundational element for local and regional businesses since the very early days of AdWords. What Enhanced Campaigns gives us is the ability […]

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