SearchCap: The Day In Search, December 17, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Retailers Spending Record Levels On Paid Search In 2013 Holiday Season An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]
  • Bing Dresses Up For Christmas Bing has added a new set of decorations to their search results for the holidays. If you search for [christmas] at Bing, you will see a new wintery top area that counts down to Christmas day, lets you swap out different snowmen and also sends you to the Santa Tracker. Here is a picture of […]
  • Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013 Google has published its top ten global trending searches of 2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former […]
  • “Let’s Go Caroling” Google Easter Egg Gives Mobile Users Their Very Own Christmas Carol Karaoke Machine Phandroid.com, a website devoted to Android news and updates, has discovered Google’s latest holiday-themed Easter Egg. When performing a Google search for “Let’s go caroling” on an Android or iOS device, the first result includes the question “Which carol would you like to sing?” along with a list of the following five carols: “Jingle Bells” […]
  • 5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers […]
  • Breaking The Mobile Speed Barrier For SEO Gold 2014 will offer a new killer SEO technique or two, it’s my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm’s sensitivity to your site render speed on a smartphone device.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing