SearchCap: The Day In Search, December 23, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Use Google Keyword Research To Target The Long Tail In Local Search

    There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […]

  • 5 “Foundations” Of SEO That Were Torched In 2013

    The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and […]

  • Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers

    On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference to that story. It is hard to say if Google […]

  • Google Showing Missing Keywords On Long Tail Queries

    Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]

  • Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

    Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our […]

  • The Importance Of Responsive Web Design For B2B Sites

    The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

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SEM / Paid Search

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