SearchCap: The Day In Search, December 26, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdWords Bid Management And Account Structure Mistakes To Avoid

    On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that was a great question and one worth covering […]

  • Checking In: Our Top Local Search Columns Of 2013

    As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued […]

  • Google’s Happy Holidays Logo Number Three: Same Theme Again, But With Snow Cabin Feel

    We have been covering the Google Happy Holidays logos from Christmas eve to Christmas day and now, the day after Christmas – also Kwanzaa. Today, Google went with a wintery, snow cabin look, for there holiday logo. Here is the Google logo today: Yesterday, Christmas Day was this: On Christmas eve, the logo looked like […]

  • Google Has Officially Penalized Rap Genius For Link Schemes

    Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. But you won’t […]

  • Happy Holidays Google Logo Day Two: Same Theme, But With An Urban-Inspired Illustration

    Today’s Christmas Day Google logo looks similar to yesterday’s logo, with the same layout and border; but, includes artwork inspired by a more urban scene compared to yesterday’s horse-drawn sled. The logo includes an illustrated image of a city block complete with lighted buildings, cars, a bus, and Christmas tree, with Google listed in its […]

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