SearchCap: The Day In Search, December 27, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Understand And Optimize AdWords Search Partners Data

    Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google Search Partners, and […]

  • Search In Pics: SEO Ranking Cake, Google Christmas Carols & Glass Holiday Card

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. SEO Cake For Ranking Number One: Source: Google+ Google Toy Making Party: Source: Google+ Google Cafe […]

  • Link Building 2013: Looking Back At This Year’s Top Link Week Columns

    With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing