SearchCap: The Day In Search, February 12, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts Google’s head of search spam Matt Cutts posted a longer video today answering what it is like to fight webspam at Google. The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member like? What is the evolution of decisions in terms of […]
  • Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year’s Google Science Fair grand prize winner will get a trip to Spaceport America in New Mexico to meet the Virgin Galactic team as they prepare for a space flight. Another big prize includes a 10-day […]
  • How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and marketing campaigns […]
  • Microsoft: We Don’t Censor Search Outside China Bing censors search results in China in accordance with Chinese law. But does it do so in the US and elsewhere around the world for Chinese users? That disturbing proposition was raised yesterday in an article appearing in The Guardian. The article asserted that Bing search results for Chinese language speakers in the US were […]
  • 5 Times Google Penalized Itself For Breaking Its Own SEO Rules Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had […]
  • Yelp Supersizes Its Local Profiles, Makes Them Less Busy Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now more prominent. The changes are not yet live for me, which is […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local & Maps

Link Building



SEM / Paid Search

Search Marketing