SearchCap: The Day In Search, February 14, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when multiple people are managing an account across various platforms – Web UI, editors, third-party tools […]
  • The Donkey Cutts SEO Game: Avoid Panda & Penguins Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach the […]
  • Googling The Weather: From 20% Project To Sophisticated Query Analysis Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe “temperature” — into the Google search box, and Google […]
  • Prioritizing SEO Strategies In 2014: Where To Focus Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of SEO efforts remains a critical component of SEO planning tasks. […]
  • The Importance Of User Experience: 4 Things Every Marketer Should Know The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well do marketers really understand it? We may claim that […]
  • Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source: Google+ Colorful Google Socks: Source: […]
  • Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […]
  • Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass Today, Google is celebrating Valentine’s Day with a heartwarming logo that includes six different stories of love with an introduction from NPR radio personality and host of This American Life Ira Glass. When you go to Google’s homepage, the logo is slightly faded out and the letters automatically turn into six candy hearts with the […]

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