SearchCap: The Day In Search, February 17, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search […]
  • Google Adds, Then Pulls, Advice Not To Block Ad Landing Pages From Its Crawler On Wednesday/Thursday of last week, Google added a new guideline to their Webmaster Guidelines to “not block a destination URL for a Google Ad product” via your robots.txt file. 24-hours later, Google reversed that guideline and put the webmaster guidelines back to exactly how they were Wednesday morning. Here was the addition and then what […]
  • Bing: Don’t Be Held Hostage Over The Perfect Domain Name Duane Forrester, Bing’s Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain names with bad history […]
  • Lessons From Google On Optimizing Your SEO Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration. […]
  • Madoogle SEO Game: Angry Birds As SEOs Friday we covered an SEO computer game named Donkey Cutts, a play off Donkey Kong. Today, I was informed of another SEO computer game launched about a month ago named Madoogle. This game is a play on Angry Birds, where you swap out the birds with SEO personalities and the pigs with black hats. The […]
  • Google Publishes Full Text Of EU Antitrust Agreement This afternoon on its European Blog, Google’s General Counsel Kent Walker exposed the full text of the company’s third-proposed and tentatively accepted antitrust settlement agreement with European Competition Commissioner Joaquin Almunia. Almunia previously declined to make the full agreement available. The document, dated January 31, 2014, is quite long (embedded below) and contains extensive examples of […]
  • For Robocop, Bing Imagines The Future Of Search In 2028 What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few screenshots showing […]

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