SearchCap: The Day In Search, February 25, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches

    Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250 brands that ran television ads during this year’s Sochi Olympic broadcasts, […]

  • When The Best Move Is To Kill The Site

    The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website launched in 2013 that sells nutritional supplements, based in Atlanta, Georgia. They sell to […]

  • Quixey Offering Deeper Search Results Inside Mobile Apps

    Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously, Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now, Quixey will surface information that “lives inside of apps.” Quixey offers web-based app search […]

  • The Secret To Staying Relevant With Authorship

    At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had started tightening the belt when it came to authorship results […]

  • Bing Improves Tax Related Search Results Before April 15th

    Microsoft Bing has added new features to the Bing search results when you search for tax related queries. This is being done because Bing and other search engines see a huge increase in the number of tax related queries between January and April, i.e. before your taxes are due on April 15th. Bing now shows […]

  • The Marquee HTML Google Easter Egg

    We got another easter egg for you within Google. Yesterday, we wrote about the blink HTML easter egg, where the search results blinked on and off. Now, there is another one for searching for [marquee html] at Google. When you do that, the results count will scroll from right to left on the page. How […]

  • Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

    If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of Engineering in late 2012, recently told the Guardian that his […]

  • Live @ SMX West: Measuring The Mobile Lead

    According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously, mobile is the place to be for advertisers and marketers. Or is it? […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

Search Marketing

SEM / Paid Search

Searching

SEO