SearchCap: The Day In Search, February 27, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available – Register now!
  • Someone Outranking You With Your Own Content? Use The New Google Scraper Report One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the […]
  • Google AdWords Smart Annotations Test Continues To Roll Out Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye […]
  • 3 Simple Messaging Changes That Can Mean Big PPC Bucks There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails. In this article, I’ll cover […]
  • The Real Reason AdWords Isn’t Working For Many Small Businesses By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community […]
  • John Steinbeck Google Logo Showcases Author’s Work On His 112th Birthday Today’s Google logo is a well deserved nod to American author John Steinbeck on what would have been the writer’s 112th birthday. The logo celebrates five of Steinbeck’s 27 novels: Grapes of Wrath, Canary Row, Of Mice and Men, The Pearl and Travels with Charlie. The Steinbeck logo includes blocks for five of the Google […]
  • Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and […]
  • Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]
  • Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead, the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a year ago. For fiscal 2013, Baidu reported total revenues of $5.277 billion, a […]

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Search News From Around The Web:

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