SearchCap: The Day In Search, February 28, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to […]
  • New Bing Ads Editor Version Now Available Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the “Nearly Hidden Gem” section in that article), […]
  • Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013 In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the site’s global and regional homepages, as well as homepages for individual countries, […]
  • AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New reports on mobile app campaign performance include day parts, destination URLs and […]
  • When To Consider A Backlink Cleanup If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, […]
  • How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the studies have published, […]
  • 6 Essentials Of E-Commerce SEO You’re Probably Still Missing Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make it easy for […]
  • Search In Pics: Yahoo’s 19th Birthday Cake, Google Jugglers & Canadian KitKat Android Statue In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Turns 19 Tomorrow – Their Birthday Cake: Source: Flickr Google Fire Pit: Source: Google+ Google […]
  • Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings and put in place new hurdles to make it more difficult for this kind of abuse to get through its system. This latest run of problems came to light about a […]

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