SearchCap: The Day In Search, February 3, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Brings Search Funnels Attribution Modeling Tool To AdWords

    Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns that are contributing […]

  • Are You Ready For The New Google Shopping Campaigns?

    This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for Google. This will revolutionize how you create Google product ads. So, how […]

  • Google Warns German Webmasters That Paid Links Violate Google’s Guidelines

    Google head of search spam Matt Cutts posted on Twitter this morning another stern warning to German webmasters about a link penalty looming for them. Matt Cutts tweeted: A reminder (in German) that paid links that pass PageRank violate our guidelines: http://t.co/u1MpvL7kh4 — Matt Cutts (@mattcutts) February 3, 2014   The blog post is written […]

  • Super Bowl 2014: How We Searched

    I know, I know. Kids today are all about the hashtags and the Twitters; but it turns out, we’re pretty good multi-taskers and are still really into searching, too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and […]

  • 10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley

    Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13:   10) […]

  • 6 Local Tips For Small Business SEO Success

    We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are simple and effective ways to boost visibility […]

  • Google Is Not Broken

    In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point to. Making […]

  • Google Places International Adds Over 1,000 New Categories For Business Listings

    Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new Places dashboard” for businesses around the world. The new categories are […]

  • Where Yahoo Might Again Compete In Search: Mobile

    Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the Search Alliance with Bing and its impact on her company. The Search Alliance […]

  • Harriet Tubman Google Logo Kicks Off Black History Month

    Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free woman in Philadelphia in 1849. Employed by the Union […]

  • Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

    It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]

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