Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions many-per-click columns. With the change, advertisers will be able […]
Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search […]
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In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an […]
Google quietly pushed out an update to the iOS version of the Google Maps app that now checks for faster routes to a destination as you drive. The new iOS version of the Google Maps app and the Android app will notify you if there’s a faster route available while you are in transit. Here […]
After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point. Luckily, I’ve learned a few […]
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t something that is done in 20 minutes — […]
Google announced its newest “Doodle 4 Google” contest today, asking young artists to create a doodle around the theme, “If I could invent one thing to make the world a better place…” According to the announcement, parents, teachers and after school programs may submit applications on behalf of students in kindergarten through 12th grade. Submissions […]
Google’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.” Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this […]
Local & Maps
SEM / Paid Search