SearchCap: The Day In Search, January 14, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has […]
  • Two Videos Of What It Would Be Like If Google Was A Real Living Person Google, as a search engine, is incredibly helpful to most of us. But what if Google was a real person? There are two video parodies that make fun of what a Google would be if it was a real guy. Note: Some of the language in the video might not be safe for work. College […]
  • Thousands Of Hotel Listings Were Hijacked In Google+ Local Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses. A Hijacked URL For example, […]
  • How To Use Excel To Easily Spot SERP CTR Trends Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.
  • Start The New Year With A PPC Health Check: Part 1 As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have slipped past you because you’re […]
  • Google Image Search Adds Usage Rights To Search Tools Now, when you go to Google Image search, you will see an extra option under the search tools for “usage rights.” Searching and filtering images by “usage rights” is not a new feature for Google Image Search. The feature has been around since 2009; but, Google’s head of search spam Matt Cutts announced on Twitter that […]
  • Creating Links That Offer The Best User Experience We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly enough time on how […]
  • Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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