SearchCap: The Day In Search, January 16, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4 Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 […]
  • RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4 RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall […]
  • There’s No SEO Without Mobile SEO It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes? I’d like to start the new year with a short reflection of how far mobile SEO as […]
  • Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors. Duane said that maybe “10 […]
  • At The Digital Crossroads: Shifting To Audience-Centric Marketing In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad promoting running shoes to users searching for [best running shoes] represents a […]
  • Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently logged-in to Chrome. According to the “Google Operating […]
  • Dian Fossey Commemorated With Google Logo To Mark The Famous Zoologist’s 82nd Birthday Today’s Google logo is an artful tribute to zoologist and avid Gorilla enthusiast Dian Fossey in honor of her 82nd birthday. The image depicts Fossey taking notes with a gorilla sitting behind her. The logo includes illustrations of the Silverback gorillas Fossey studied during her time in Rwanda, along with a picture of the Rwanda […]
  • Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was “out of his depth, and poorly suited, especially from an emotional […]
  • Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore] Bing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data. Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore’s numbers, that’s Google’s second-highest share estimate […]
  • SMX West Early Bird Rates Expire In 2 Weeks – Register Now & Save! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops also offered on March 10. Save $200 with Early Bird rates before they expire February 1 […]

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Search News From Around The Web:

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