SearchCap: The Day In Search, January 22, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages
    Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no. Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according […]
  • Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It
    By default, searches on are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Any visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo’s apparent popularity as a […]
  • Google Now Changing The Top Search Filters Based On Query
    Google is now dynamically changing the top search menu/filters based on the search query entered by the searcher. So now, what options you see at the top might differ or be in a different order based on the query you enter into Google’s search box. A Google spokesperson told us this based on noticing that […]
  • Study: Display Ads Drive Search Clicks After Two Weeks
    Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising” (embedded below). The document is tedious and […]
  • Buyer Beware: 5 Tips For Spotting SEO Charlatans
    I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they still persist. Perhaps I am fighting an uphill battle here because the world of SEO unfortunately has its fair share of charlatans who want […]
  • Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL
    Google’s John Mueller announced on the Google Webmaster blog this morning that the Google Webmaster Tools team has updated the crawl errors report to show errors on the final URL of the redirect, as opposed to the origin URL of the redirect. What this means is that Google is now showing the errors on the […]
  • Are You Using Your B2B Marketing Personas Effectively?
    Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really using personas or that they’re failing to use them effectively. Let’s take a […]
  • Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches
    Pinterest has updated its search features, making it possible to filter for vegetarian, vegan, gluten-free and paleo ingredients or recipes when performing food-related searches. According to the announcement, Pinterest is rolling out the new search feature on the web now, and has plans to bring it to its mobile site as well. Along with the […]
  • Expedia & Google: No Comment From Both About Possible Expedia Penalty
    Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plunged, according to measurements by Searchmetrics: This comes after accusations last month, which […]
  • Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
    Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now […]

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