SearchCap: The Day In Search, January 27, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Rates Increase Saturday – Register Now, Save $200!

    Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. […]

  • Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

    It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]

  • Israel Wants To Tax Google To Support Local Content Publishers

    A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it’s not explicit or exclusive to any individual company, the bill has been nicknamed the “Google Law.” This […]

  • 10 Pro Online Reputation Management Tips For Local Businesses

    Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, you can resolve […]

  • Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation

    Move over, pandas. Fly away, hummingbirds. Waddle away, penguins. Google has a new animal friend: crows. But unlike its past associations with the animal world, this one isn’t about SEO or algorithms — it’s a new search trick that adds distance calculation to Google’s OneBox feature. (The OneBox is where Google often presents immediate answers […]

  • Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday

    Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site. Above is an example of what shows on Google, for a […]

  • German Courts Follow French Ruling & Order Google To Block Max Mosley Images In Search Results

    Google has lost another case in the Max Mosley lawsuit, this time in Germany. According to a Reuter’s report, a German court has ruled Google is responsible for distributing scandalous pictures of the former Formula One president, and is ordering the search engine to block links to the images from appearing in search results. The […]

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