Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up […]
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate content won’t hurt you unless you […]
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was quickly shut down and […]
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe people clicked. […]
Local & Maps
SEM / Paid Search