SearchCap: The Day In Search, July 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specifications for Google Shopping product feeds. The key change was the addition of the unique product identifier (UPI) for custom [...]
  • SMX East Super Early Bird Rates Expire Next Week. Register Now & Save! Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on September 30. Secure your spot, get the lowest rates available before they expire next week – register [...]
  • Google Testing PLA Expansion To Show 16 Product Listing Ads Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs.   Upon clicking the expansion arrow, the [...]
  • Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013 Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These stats and more come from [...]
  • Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?” This time, Google’s [...]
  • Building An Enterprise-Level Search Marketing Team: Part 1 Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch. Your Foundation: The Search Guru My first recommendation is to start [...]
  • How To Spot Crappy SEO Pitches You Can Ignore Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Strategy