SearchCap: The Day In Search, July 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How to explain the origins of [...]
  • Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted” This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.” As [...]
  • Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a topic I’ve personally been tracking very closely, as my own site is impacted by [...]
  • Does Weather Affect Site Traffic & SEM Performance? Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic (which in turn would affect their paid search bidding strategies). There appear to be three competing hypotheses about weather affecting site traffic: Hypothesis #1: Site traffic is negatively correlated with weather quality [...]
  • A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this: Google is transitioning from universal search results to entity search results. In [...]
  • Maximizing The Synergy Of Paid Search & Social Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research from Pew Internet shows that more than two out of [...]
  • Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report] The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

  • The Crisis of Search as we know it. My #MozCon recap, State of Search