SearchCap: The Day In Search, July 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Jeopardy: What Is Google Glass: Source: Twitter Google Row Boat: Source: Google+ Yahoo Blimp: Source: Flickr [...]
  • Leveraging Search Algorithms In A Semantic Search World Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work — as well [...]
  • Build B2B Brand Awareness, Not Links Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the rollout (the exception being a recently acquired [...]
  • Link Building Campaign Design: How To Scale Outreach Today “Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re shrewd, there are still a few opportunities to scale remaining [...]
  • 4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing