SearchCap: The Day In Search, July 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million into a settlement fund, with that money going to seven groups/organizations on the condition [...]
  • Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches daily, Ixquick and StartPage boast they are the first search engines in the world to employ [...]
  • UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the Internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s speech, which I’ve annotated with observations on how difficult [...]
  • Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post, Senior Vice President-Ads & Commerce Sridhar Ramaswamy states that a [...]
  • Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy Duplicate content is a huge topic in the search engine optimization (SEO) space; heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it — that is, unless it is spammy duplicate content. In a video posted [...]
  • Wanted: Session Ideas For SMX Social Media Marketing Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing on Nov 20-21, 2013? Something you’d like to see covered in depth, or a discussion strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone [...]
  • SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300 Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land’s – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. Super Early Bird [...]
  • Long Tail Content For SEO — 2013 & Beyond There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a page for each [...]
  • The Key To Success In Local Lies In A Vertical Approach Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As verticals better enable consumers to simplify, speed up, and complete their path to purchase, local businesses need to [...]
  • Five Steps To Clean Up Your Links Like A Techie You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step process outlining how [...]
  • Google Enhanced Campaigns Are Here: What You Need To Know Now If you haven’t done it, Google will do it for you. Beginning today, many AdWords “legacy” campaigns will be “enhanced” and in the near future, all will be. Many expected to wake up to an exclusively enhanced world this morning. But, the big switch-flip at midnight didn’t happen. Google has said it will still take [...]
  • HopStop Bought By Apple For Public Transit Data Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in 2005 and evolved over the years [...]

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