SearchCap: The Day In Search, July 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on [...]
  • Google News Showing Old Stories As New: A Google Bug Or Publisher Hack? Last week, I reported on the Search Engine Roundtable, a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News, but they are appearing as breaking new stories. The example I gave was a story from USA Today showing as being 14 minutes old [...]
  • To Build Better Links, Stop Focusing On The Bad Ones Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep. I’ve written more about problem links [...]
  • Budget Flexibility: Accounting For Regional Differences In AdWords Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing