SearchCap: The Day In Search, July 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers are choosing [...]
  • Google Relaunches Zagat App With Yelp In Mind Last week, Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today, the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. All the Zagat content is now free and there’s no registration required. And even [...]
  • Bing Adds Warnings To Child-Porn Related Queries In UK; Google Rejects The Idea Bing has added new pop-up alerts that are triggered when people search for terms considered to be related to child porn, according to the BBC, in reaction to the UK’s prime minister attacking Google, Bing & Yahoo over not doing enough to stop child pornography. But Google has reportedly rejected the idea of warnings. Microsoft told the [...]
  • Keys To Working With New Search Clients: Planning, Communication & Setting Expectations I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to [...]
  • Link Building Outside The Box: Outreach & Content Refreshing Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorithm changes. Building Links With Content Google has made it harder to build [...]
  • Freeloading An SEM Audit Will Cost You I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns, the people that might [...]
  • In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search [...]
  • Bing Ads Goes Live In Australia And New Zealand After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into search advertising. Steve Geelan, National Sales Director, MMN & Bing at Mi9 said [...]
  • Google Changes How AdWords Quality Score Is Reported In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”. Google is quick [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Strategy