SearchCap: The Day In Search, March 10, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Using First-Party Data For SEM On Google & Way Beyond!

    As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online […]

  • Google Sees Deeper App Content As Key To Mobile Usage

    Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by indexing more app-based content, including […]

  • EU Settlement Nearly Done, Google Antitrust Drama Shifts To India

    Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end. Now it appears the Google antitrust drama is shifting to India, where an antitrust investigation against […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Search Marketing

SEM / Paid Search

SEO