SearchCap: The Day In Search, March 14, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Penalizes Two German Link Networks; One Being efamous

    Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google’s guidelines. Cutts also said […]

  • Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others

    In December Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which […]

  • Driving PPC And SEO Synergy In Large Enterprises

    I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and often one can […]

  • Search Marketing Expo West 2014 Live Blog Coverage Recap

    The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […]

  • Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles

    Google’s Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of “Author Rank” in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This question was prompted by a tweet from Matt Cutts: […]

  • The Intersection Of Search & Social

    Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search