Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48 […]
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Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir Ofitserov of Google. The patent application […]
Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren’t told if any action was taken — and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a […]
Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords. When entering search queries within the App Store, Apple […]
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. […]
According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation where: You create some killer content, but no one finds it online? Your SERP […]
A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [hometownlocator site:post-gazette.com], the first result is local.post-gazette.com/boardman+florist.9.125954212p.home.html: If you look at the […]
Local & Maps
SEM / Paid Search