SearchCap: The Day In Search, March 5, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […]
  • Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study] Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA […]
  • Create A Winning Paid Search Strategy For The World Cup For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that rise to the occasion can score big. Four years after […]
  • Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph […]
  • 7 Common Pitfalls Of Google Display Network Campaign Management The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display […]
  • Xbox One Gets Bing Web Search Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive results from the Bing marketplace as […]

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