SearchCap: The Day In Search, March 6, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head to head with Google in “local” (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia’s Here […]
  • If Online Ad Targeting Works, Does More Targeting Work Better? A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database Of Affinity. The author, […]
  • As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard. With this upgrade, there may be conflicts that prevents the upgrade from completing. The latest conflict is that there are duplicate listing issues and Google needs you to step in, fix the issue and then complete the […]
  • Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll […]
  • Live @ SMX West: Meet The Search Engines Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a Webmaster Academy. Microsoft also offers a plethora of great advice […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing