SearchCap: The Day In Search, October 1, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent

    Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to bring antitrust scrutiny to the acquisition. Now Bloomberg reports that the FTC is unlikely […]

  • Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days

    Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting tool stopped showing data on September 23rd. This came shortly […]

  • Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday

    Today’s Google logo celebrates the Yosemite National Park, which congress established as a national park on this date in 1890. The logo includes a collection of badges with “Google” front and center on a yellow badge featuring the park’s famous Half Dome Mountain. A John Muir Trail (JMT) badge is included along with others to […]

  • Are You Setting The Right Link Building Expectations?

    In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.” On top of that, there’s so […]

  • A PLA Investigation:The Case Of The Hot Pink Wedge Pump

    The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system — i.e., some idiosyncratic behavior that is unexpected — and PLAs are no exception. This article delves into a very specific problem within an […]

  • Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’

    Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated Total Conversions, which will eventually include phone calls and in-store visits. Estimated cross-device […]

  • New Google Antitrust Offer A “Significant Improvement” Says EU

    After Google’s competitors loudly complained about the company’s antitrust settlement proposal, which displayed three “rival links” to alternative’ search results, European Competition Commissioner Joaquin Almunia said it would take new “concessions” for Google to successfully settle its antitrust case with Europe. Google has now reportedly made those concessions. Almunia characterized Google’s updated settlement offer, submitted last […]

  • After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools – A Bug?

    Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug. A Bug Or An Intentional […]

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