SearchCap: The Day In Search, October 16, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

    If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from shows that 87 percent of all Google organic traffic to some of the biggest news sites on […]

  • Google’s Matt Cutts: Guest Blogging Best Done In Moderation

    In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content and someone who is paying for links. […]

  • Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow

    Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a mobile device — your device and the […]

  • The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

    If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d presented would be considered “spam” by Google. It was […]

  • Building A B2B Brand From Scratch Through Search

    In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market for a B2B product that is entirely […]

  • Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

    Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of the search market was just 11.3 percent in September, according to just-released comScore numbers — that ties Yahoo’s all-time […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Link Building

Local & Maps

SEM / Paid Search