SearchCap: The Day In Search, October 22, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

    Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is also becoming […]

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  • The Double Serving Myth: When One Company Monopolizes PPC Ad Results

    Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting out most of the competition. […]

  • The Curious Case Of Bing Search Results In Google Search Results

    Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not […]

  • Google Launches Shopping Campaigns To Ease PLA Management

    While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new campaign type called Shopping Campaigns designed to make it easier […]

  • 5 Ways To Make Your Client Kickoff Meeting A Success

    When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marketing plan, we worked in 30-day Sprints to reach smaller, more attainable goals […]

  • Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search

    Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The purpose is to show which web […]

  • Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?

    The Google logo team has been busier than usual this week. After celebrating salsa singer Celia Cruz yesterday, today’s Google logo includes an interactive image to mark the first parachute jump. Performed by Andre-Jacque Garnerin on October 22, 1797, the jump occurred 216 years ago at Parc Monceau in Paris from a descent of approximately […]

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