SearchCap: The Day In Search, October 28, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU
    Three years into its investigation of Google over antitrust issues, the European Union took another step closer toward a likely settlement, asking Google rivals and other third-parties to review a settlement proposal. The news comes via several news reports today. The European Union’s Competition agency posted nothing on its web site, though the move follows […]
  • Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings
    In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a […]
  • Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
    Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a “Limited by budget” message in Google AdWords. @victorpan @larrykim @WordStream pic.twitter.com/uhAOJ7TdVb — Sergey Rusak (@SergeyRusak) October 28, 2013 […]
  • Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year
    A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of locations serving its search infrastructure from less than 200 to more […]
  • Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday
    Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s […]
  • Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them
    Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to overlook how much goes into making a useful (intuitive) […]
  • Edith Head Gets Her Own Google Logo Celebrating Her Career As One Of Hollywood’s Most Famous Designers
    Today’s Google logo celebrates the triumphant career of Hollywood costume designer Edith Head on the occasion of her 116th birthday. Born Edith Posener in San Bernardino, California, Head would catch her first big break as a Paramount Pictures costume sketch artist in 1924 after working as an art teacher at Bishop’s School in La Jolla. […]
  • Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
    Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land’s Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website – and how […]
  • Is Bing A Better Buy Than Google AdWords For Small Business?
    Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs according to the company’s […]

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