SearchCap: The Day In Search, October 3, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Launches Its Own “Express” Program For Local Small Businesses

    This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There is a monthly minimum spend requirement of $50. […]

  • Google AdWords Gets Copy And Paste Functionality In The Web UI

    AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the Web UI. Now you can. This week, Google added copy and paste functionality to the Web UI. […]

  • Bing Slams “Freakonomics” Bing It On Challenge Critique

    Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that Bing’s claims were false and its messaging deceptive. Bing […]

  • Demystifying Call Tracking In AdWords

    Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas I found […]

  • SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters

    For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I […]

  • Out With The Old, In With The New: Google Partners Replaces Google Certification Program

    Google launched its new Google Partners program yesterday, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits. After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying […]

  • The Right Way To Do Click-To-Call In An Enhanced Campaign World

    Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]

  • SMX East 2013 Day Two Live Blog Recap

    SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage of the day two sessions today from the industry. How […]

  • Google Enhanced Campaigns: What We’ve Learned So Far

    At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far session, a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google’s “new” approach to managing ad campaigns. Larry Kim from Wordstream was the most positive on the pro-enhanced campaigns side. He reminded […]

  • Learning How To Master The Search & Social Universe @ SMX East

    By now, we all (should) know that search and social marketing are inextricably linked, and that an integrated digital strategy including both disciplines will amplify your brand, send more qualified traffic your way, and should generate greater ROI. Kicking off day 2 at SMX East, panelists on the Top Social Tactics For Search Marketers got […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

SearchCap: The Day In Search, October 3, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Launches Its Own “Express” Program For Local Small Businesses

    This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There is a monthly minimum spend requirement of $50. […]

  • Google AdWords Gets Copy And Paste Functionality In The Web UI

    AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the Web UI. Now you can. This week, Google added copy and paste functionality to the Web UI. […]

  • Bing Slams “Freakonomics” Bing It On Challenge Critique

    Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that Bing’s claims were false and its messaging deceptive. Bing […]

  • Demystifying Call Tracking In AdWords

    Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas I found […]

  • SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters

    For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I […]

  • Out With The Old, In With The New: Google Partners Replaces Google Certification Program

    Google launched its new Google Partners program yesterday, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits. After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying […]

  • The Right Way To Do Click-To-Call In An Enhanced Campaign World

    Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]

  • SMX East 2013 Day Two Live Blog Recap

    SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage of the day two sessions today from the industry. How […]

  • Google Enhanced Campaigns: What We’ve Learned So Far

    At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far session, a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google’s “new” approach to managing ad campaigns. Larry Kim from Wordstream was the most positive on the pro-enhanced campaigns side. He reminded […]

  • Learning How To Master The Search & Social Universe @ SMX East

    By now, we all (should) know that search and social marketing are inextricably linked, and that an integrated digital strategy including both disciplines will amplify your brand, send more qualified traffic your way, and should generate greater ROI. Kicking off day 2 at SMX East, panelists on the Top Social Tactics For Search Marketers got […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing