SearchCap: The Day In Search, October 4, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me”

    A story on claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, Apple’s iPhone voice application. According to the story, Bennett did voice work for the software company ScanSoft in 2005. CNN says ScanSoft was then purchased by Nuance Communications, a company that is credited with providing Apple the technology […]

  • Search In Pics: Android Mini Golf, Google Garage, & Glass At The Emmys

    In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Mini Golf: Source: Google+ Google Top Contributor Summit Awards: Source: Google+ The Google Market: Source: […]

  • Structured Data Superstars @ SMX East

    Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]

  • Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT

    Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are guest blogging for links this could be a violation of their guidelines. Apparently, […]

  • Google Makes Mobile Search Faster With Ping Attribute

    Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to asynchronously do the click tracking and redirect virtually at […]

  • New Data Suggest AdWords Enhanced Campaigns Actually Work

    Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it would be fun to take a […]

  • Top Social Tactics For Search Marketers

    When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme throughout the Top Social Tactics for Search Marketers session at SMX East. As Google continues to penalize links, and search marketers shift away from traditional link building tactics, social is […]

  • SMX East 2013 Day Three Live Blog Recap

    The final day of SMX East took place today in New York City. Below is some of the live blog coverage of the final day’s sessions, but make sure to see day one and day two coverage if you missed it. Casie Gillette on Content: The Good, The Bad & The Ugly: SMX East 2013, […]

  • Essential YouTube Optimization Tactics

    During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Manny Rivas, Online Advertising Director at aimClear got us all excited by saying “B2B can be sexy” and started his […]

  • The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

    The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google’s Pierre Far, Resolution Media’s Bryson Meunier,’s David Roth and Local Market Launch’s Gideon Ruben. This was a fantastic panel with lots of great information, but there were a few topics that I […]

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