SearchCap: The Day In Search, October 9, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Places Expands To Canada, UK

    Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in Bing’s search results. Before today, Bing Places was […]

  • Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features

    Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by friends. According to the announcement, the app’s look and feel has also been updated with, […]

  • First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing

    The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues were up 7 percent in real dollars ($8.7 billion) vs. […]

  • Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

    While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted […]

  • Hummingbird’s Impact On B2B Sites

    The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not very competitive in an online atmosphere. The old idea of paying a few grand to […]

  • Google Adds TV Listings, But The Results Aren’t Ready For Prime Time

    Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google […]

  • Debate: Do Single Product PLA Ad Groups Strangle ROI?

    Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and […]

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