Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
The post SearchCap: Top Google searches, more data in Search Console & Google Assistant expands appeared first on Search Engine Land.