Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser churn, using new data from Vendasta. The data come from more than 275,000 small business accounts, and Vendasta made its aggregate customer data available as a source for this report in an effort to help […]
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Local & Maps
SEM / Paid Search
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