Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option?
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
SEM / Paid Search
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