Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
A look back at how Google has treated ads in search results from blue shading to the green label of today.
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Google Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.
Local & Maps
SEM / Paid Search
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