Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.
The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide from Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and how they […]
Local & Maps
SEM / Paid Search